Commercial Action For Lifestyle Brands & Creators
E-commerce & Growth Strategies
One of our strategies:
It’s All About Lifestyle
We work with different sized businesses and creators in various sectors with a common theme:
Positive Lifestyle Values
By this we mean that they are all fundamentally trying to do something positive that’s of true value.
Our mission is to make great experiences and products accessible, by supporting creators who can introduce brands to a wide audience. Likewise, we help these brands refine their messaging and offer - often helping them build out their communities of ambassadors and customers.
Latitude means the “scope for freedom of action or thought” - our strategies are designed to give space to do more of what you love.
We develop workflows & smart automations grounded in commercial logic to deliver results.
Our Services are split into two areas:
Signal For Lifestyle Brands
& Launchpad For Creators
Client Case Study
Business: Online Aviation Training Courses
Services: Website optimisation, zero party data collection, campaign strategy, automations, app build.
Within 3 months of working with FlightInsight, Latitude Projects delivered a 336% increase in unit sales, and a 400% increase in revenue compared to the previous year.
“Sam has an instinct for e-commerce and marketing that entrepreneurs like me should seek out. Before working with Latitude, I was going through the slow and painful trial and error process that many business owners are familiar with. Sam’s expertise allowed us to focus on what really matters, to see quicker results, and to have more confidence in what we were building.”
Dan George, FlightInsight
“Signal” For Lifestyle Brands
For brands we’ll start by analysing your base data and offer to look for the easiest wins to improve revenue performance and optimise conversion rates. Further levels of data capture will create a positive feedback loop to identify the most valuable customers, their needs, and communicate strategies across key touchpoints.
This community of loyal customers provides the basis of an amplification strategy that uses a range of tools to connect deeper and engage new audiences to deliver cost-effective and relevant new customer acquisition.
“Launchpad” For Creators
Creators are the most exciting, innovative & undervalued marketing channel that exists today, and it’s just getting started.
Latitude supports motivated and skilled creators in the lifestyle space to break free from algorithms and the daily pressures of “constant content” that can stifle creativity and lead to burnout. By understanding what brands want and need from creators, we identify opportunities to develop creators into businesses and ensure they receive fair value for their work.
Launchpad provides structure and optimisations to your workflows giving you the freedom to excel at what you do best.
Future Of Lifestyle Brands & Creators
Blurring Of Boundaries
The most exciting and engaging businesses are rapidly developing beyond traditional products, and into experiences and content. They are developing partnerships and collaborations that enable them to reflect their offer in ways that were unimaginable just a few years ago.
At the same time, the most successful creators are rapidly leveraging their audiences and communities to launch their own products. They are developing their personal brands and digital presence across multiple channels and platforms.
Common Challenges
As activities of these parties continue to converge, they share many of the fundamental challenges relating to success online. The tools and technology may change, but the basics of a full funnel approach to the digital experience, and a consistent brand both online and offline remain critical.
Complimentary Strengths
Each party tends to have their own relative strengths developed in the context of building their core business.
Understanding the needs and objectives of each other makes partnership easier, more fulfilling, and more successful.
Building Bridges
This is where LATITUDE excels, not just acting as a bridge or agent, but helping both parties to build tactics & strategies to develop core competencies that result in long-term success.
We help lifestyle brands to optimise the fundamentals and partner with the perfect creators.
We support creators in developing their business, attracting the right brand partners and pursuing their own commercial interests.