“Signal” For Lifestyle Brands

For brands we’ll start by analysing your base data and offer to look for the easiest wins to improve revenue performance and optimise conversion rates. Further levels of data capture will create a positive feedback loop to identify the most valuable customers, their needs, and communicate strategies across key touchpoints.

This community of loyal customers provides the basis of an amplification strategy that uses a range of tools to connect deeper and engage new audiences to deliver cost-effective and relevant new customer acquisition. 

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We Use Simple Fundamentals Deliver Results

Business > Busyness

You know that laser-focus on the priorities is what counts, but you also need to stay ahead of the curve.

We are advocates for efficiency; enhancing cross-departmental transparency and useful automations wherever possible.

Our first step is to understand your business so we can identify projects that will have a fast impact for limited cost.

Signal & Amplification

We use different techniques to identify which levers you can lean on to get fast, sustainable results.

“Signal” is what we search for to identify your most valuable customers and understand how to target and retain them.

Using zero-party data and other indicators, we work out who loves your product and why. We test for messaging that will appeal to that segment and amplify what works.

We Believe Community Is At The Core

Lifestyle brands have a huge advantage over many other industry segments because they naturally engaging. “Community first” is an approach that most successful brands employ to some degree, but it can be a daunting prospect to take things to the next level.

We adopt an iterative approach to start identifying potential players within your customer base, ambassador lists and externally who can form an integral part.

Planting The Seed

The obvious place to start a community is with past customers as they are pre-seeded with products, and you already have a relationship with them.

Using social listening tools and data analysis, we identify the most valuable and positive customers to become core community members.

Who Cares?

Brands need to understand what their customers might want from a community - why they might want to interact with them, and what the objectives are. It should be developed with both new customer acquisition and reacquisition (or retention) in mind - testing out some ideas with members of your future community is a smart place to start.

First Steps

From here you can start to build out your community program with opt-in pages, seeded content to start conversations and start building the initial customer experience.

You’ll have a specific project plan that maps out the timelines, phases and objectives of your community, and reporting systems to analyse the financial benefits.

The Future

These communities can grow into businesses of their own (e.g. Carryology ), or remain a highly effective platform to acquire new customers, spot trends and get product feed back (e.g. Sephora).

As your community develops you might consider managing parts of it via platforms such as Aspire or Duel, but these are expensive options to begin with before understanding which areas of your community activities will create the most value.

Our Process:

We have a simple two phase approach that works for most clients:

  • Following a review of your business we will identify some simple wins to add revenue and improve your workflows.

    Typically we will look at key data that you are prepared to share, and carry out a visual review of you digital offer.

    This document will outline actions that you can take yourself to quickly accelerate your own business.

  • In many cases we identify specific actionable items that the current leadership team does not have bandwidth to deliver.

    In these cases we can provide the support needed on a flexible or longer-term basis to execute these projects.

    We have a strong network with specialist skills and proven track records who we can introduce as required.